It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company, or perhaps in his or her off hours today, suddenly takes on a life of its own and becomes associated with YOUR brand, YOUR company, and YOUR values. And then the nightmare gets worse: to try to get control of the situation, you dismiss the employee, but the blowback from your own staff, your stakeholders and the public at large becomes an all-consuming firestorm. ….

To read more, go to the article I wrote for Biznology, here

Biznology is the website of Consultants Collective, where I am part of the practice.