Can China Tell Its Story Better?
I discussed China’s drive to modulate its Wolf Warrior engagement style, and whether Beijing will be able to tell its story better, with Monocle Radio. The segment is here:
When Does A Personal Social Media Post Become The Company’s Business?
It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company, or perhaps in his or her off hours today, suddenly takes on a life of its own and becomes associated with YOUR brand, YOUR company, and YOUR values. And then the nightmare gets worse: to try..